Hello! I'm Claire. I'm a Graphic Designer, Creative Director, ex-florist, and the Founder of Ultraviolet.

For seven years, I've worked at a branding agency in brand identity and communication design with some of Australia's most iconic businesses, including Archie Rose Distillery and Blundstone. That work gave me deep insight into how strategic branding transforms businesses, justifies premium pricing, and builds lasting client trust.

But here’s the twist! Before kicking off my career in branding, I spent five years as a wedding florist, running my own small business - Petal & Sprout. I’ve lived the 4am market runs, the last-minute stock availability disasters, juggling admin, ordering, installs and bump outs.

I know how impossible it can feel to prioritise branding when you're so focused on delivering beautiful events. And I remember the frustration of knowing my presentation and systems didn't match the quality of my work. In the end, my feeling that it was impossible to do it all was one of the reasons for my career pivot.

The gap between what you create and how you present it is exactly the problem Ultraviolet is here to solve. I design strategically crafted templates specifically for wedding and event florists. Resources built from the ground up for your industry, by someone who's lived both lives.

Beautiful design meets strategic thinking, at prices that make sense for small businesses. Because dedicated florists shouldn't lose bookings due to presentation, and you shouldn't need a corporate budget to look professional.

Your florals are stunning.
Your brand should be too.